DICED - FOOD YOU CAN TRUST
Diced is a health-driven fast casual restaurant serving the freshest wraps, salads, and bowls. Based out of Miami, Florida, with 8 locations all throughout South Florida.
This summer, to celebrate Avocado Day, we put a fun spin on Miami's local insight that some neighbors may not be so neighborly. With an entertaining skit of a daring yet mischievous avocado thief, locals got to watch and laugh as the thievery unfolded! As well as fun skits backed by local insights, our team also reached out to DICED fans with interviews, trivia games and giveaways - all tailored for our most avid fans.
In this project, I worked on strategy, creative ideation, content production, and social media ads.